“Kintu Jodi Emon Hoto”, which is the first interactive short film in BD presented by TECNO, was selected as SILVER award under Best Music category in Commward 2019!
Commward was initiate by Bangladesh Brand forum in 2009 in association with Cannes Lions International Festival of Creativity with the motto “Excellence in Creative Communication”. Commward, also known as communication award, is the only accolade for recognizing the creative works of Bangladesh-appearing as the biggest local platform for the creative industries in Bangladesh, also considered as Bangladesh Oscar in marketing communication, its authority is self-evident, at the same time, it also indicates the affirmation of TECNO’s valentine’s day campaign by commward.
The idea behind the campaign was to set a premise for the romantic film and convey the strong emotions associated with the roles the characters played while they use the phones.
The soulful and touching soundtrack “Bishorjon” was composed by the promising indie music artist Ariza Ahmed. The Music was composed based on a long-distance couple’s break up story where the individuals had very hectic lifestyles causing them to drift apart. The girl, after several attempts of reaching out to the guy, finally gives up trying and sings the song as a closing message to the guy. The glimpse of latest Tecno mobiles are shown in the music video.
The content received overwhelming positive feedback from the mass audience with overall reached over 2.1 million along with over 20,000 engagement and 1.5 million views. The unique style of the voice artist and her unorthodox composition also generated word of mouth leading to many external shares and repost of the song in various platform. The artists were invited to talk shows to create talk ability around the track. The track was played in multiple radio stations organically.
Extraordinarily innovation, this is what TECNO always insists on and will keep going.
TECNO Win Silver Award of Best Music Campaign in Commward 2019