Global mobile brand Tecno bagged 3 trophies in Digital marketing Awards(DMA) 2019 initiated by Bangladesh Brand forum. 1 Gold Award for 'Kintu Jodi Emon Hoto' campaign under “Best Content Marketing” category, 1 Silver Award for the same campaign under “Best Video” category, and 1 Silver awards for 'KHOKA' campaign under “Best IMC Campaign” category.Digital Marketing Award is the only accolade for digital works in Bangladesh. A grand award gala was held on 2nd November to present the awards and 500 digital marketing enthusiasts attended the gala award program. The awards were given across 16 categories, in four ranks – Grand Prix, Gold, Silver and Bronze. This year, more than 500 nominations were submitted for the award. Four jury panels shortlisted the digital works and another four jury panels selected the ultimate winners.
The idea behind the campaign 'Kintu Jodi Emon Hoto’ was to set a premise for the romantic film and convey the strong emotions associated with the roles the characters played while they use TECNO phones.
The content received overwhelming positive feedback from the mass audience with overall reached over 2.1 million along with over 20,000 engagement and 1.5 million views. The unique style of the voice artist and her unorthodox composition also generated word of mouth leading to many external shares and repost of the song in various platform. The artists were invited to talk shows to create talk ability around the track. The track was played in multiple radio stations organically.
Khoka is a love story gone wrong in the worst way possible. All in all, Khoka is an impressive feat, a charming horror story put forth within 7 minutes for a light watch. Khoka’, was yet another unique approach by TECNO to attract the local youth. This music video was directed by Nuhash Humayun, featuring Safa Kabir, Ferdous Wahid, along with Pritom Hasan the composer and vocalist playing the lead role. The plot of the song and video portrays a love story in an unconventional way which highly appealed to the youth. As a result, the video crossed 5 million views within a short span of time and reached over 7 million views within 5 months. The song became massively popular among the audience.