Manchester City Football Club and TECNO Announced Extension of their Global Partnership
Manchester City Football Club and TECNO, world’s leading mobile device manufacturers, announced a long-term, multiyear extension of their exclusive global marketing partnership. The relationship began in 2016 when TECNO became the first-ever, global mobile device partner of Manchester City Football Club.
TECNO will continue to connect passionate fans with the most memorable moments of the game. To help extend TECNO’s partnership with Manchester City Football Club, the brand will introduce “City Beats” and “Behind the Lens”, a series of photography and music-themed content to increase engagement with fans and bring TECNO’s new brand message of “Expect More” to life.
TECNO Mobile Has Been Launched in India Market
TECNO has expanded its presence in Africa, Middle East, Southeast Asia, South Asia and Latin America, covering a population of over 4.2 billion.
Partnership with MCFC
TECNO entered into a multi-year partnership with Manchester City Football Club, as the official tablet and handset partner. The partnership serves as an important step in TECNO global strategy and showcases its aspiration to build a most influential and favored brand of mobile communications in emerging markets. Partnering with such a successful and well-known club as Manchester City, TECNO is more than ever in the position to connect with fans and consumers around the world, introduce its latest creations and provide them with a most inspiring mobile experience.
Success in North Africa, and Expansion into South America and Southeast Asia
After a decade’s rapid growth, TECNO obtained up to 40% market share in major African countries, establishing itself as a global player of telecommunications devices and services. The achievements were attributed to its insightful strategy and systematic management, which incorporates 5 manufacturing centers, 5 marketing centers, a sales network of about 50 countries and regions, an after-sales network of 1000+ service centers and 4 repair factories. This year has also witnessed TECNO’s strategic transformation of expanding into North Africa, South America, Southeast Asia, India, Middle East and penetrating into the global market.
Sales Volume Rose to No.1 in Major African Markets
TECNO sales volume rose to No.1 in major African markets in 2015. On the strength of persistent efforts and deep understandings of consumer needs, TECNO has made breakthroughs in R & D, design, manufacturing, sales and services. Meanwhile, it enhanced partnerships with top-tier companies in their respective fields. All of the factors combined to fuel its brand growth and market share. TECNO Phantom Z was awarded “The Smartphone of The Year” at Ghana Telecom Awards. While prospering its business, TECNO takes an active role in contributing to the society. It cooperated with local charity organizations to provide scholarships for local students and donated to support governmental charity projects.
Breakthrough in Smartphones
While maintaining stable growth in feature phone market, the brand soared in smartphone market, made a big breakthrough to be recognized globally and opened more than 860 stores in Sub-Saharan Africa. Meanwhile, it expanded outside of Sub-Saharan Africa and prepared to develop Egypt market. TECNO was named “Most Promising Brand” and “Top Emerging Brand” at Ghana Top Brands Awards. Its flagship device Phantom A+ was awarded "The Most Popular Smartphone of The Year” by Mobile World in Ghana. TECNO was also named top 20 “Most Admired Brands in Africa” by African Business, the most influential business magazine in the continent. Also in this year, TECNO was awarded the International Quality Crown Award in the Gold Category in London.
In response to technological advancement and growing needs of consumers, TECNO launched its first smartphone T1 and started integrated marketing communications for it in 2012. Besides crafting high quality smartphones and bringing forward rich entertainments for consumers, TECNO set up the first exclusive store in Nigeria, where it showcased the latest creations and offered enhanced services for consumers. TECNO Ghana was named “Phone Company of the Year” at Ghana Telecom Awards, which is designed to celebrate the continued growth and success of the ICT marketplace and focus on the exceptional and innovative performers within the industry. TECNO’s annual sales volume reached approximately 20 million in 2012.
No.1 Mobile Brand of Dual-SIM Phones
TECNO became No.1 dual-SIM mobile phone provider in major African markets where local offices had been established. It was named the “Most Customer Trusted Brand of the Year 2011/2012” at Ghana Customer Service Awards as part of the Ghana Customer Service Week, a global event celebrated in the first full week of October every year when customer-oriented organizations and institutions around the world recognize the importance of Customer Service Excellence. Meanwhile, TECNO came up with the brand essence “Experience More”, encouraged researches in mobile technologies and fountained entertainment-centric devices, bringing forward a dynamic mobile entertainment life to consumers.
Focus on Africa
The year of 2008 has witnessed a strategic shift of TECNO toward focusing on the African market and marked the beginning of TECNO branding. TECNO planned and built an overseas management system to cover major markets in West Africa and East Africa, in an effort to providing customized products to local needs and better services to local consumers. Inspired by consumer insights, TECNO created its first quad-SIM mobile phone “4 Runner”, which was a hit in Africa.
1st Factory Setup
The first factory was established in Shenzhen, China in 2007. The annual manufacturing capacity of the factory reached 3 million units of mobile phones. By adopting the most advanced technology and recruiting the most professional talents, TECNO achieved good business performance.
TECNO Mobile, established in 2006 in Hong Kong, is the first mobile phone brand of Transsion Holdings, a high-tech enterprise that integrates research, development, manufacturing, sales and services of mobile communications products. TECNO is committed to offering satisfying mobile communications solutions to consumers.